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SURREALSurreally
healthy cereal
In a category that hasn’t evolved with the times, Surreal were determined to prove that bland bran and mediocre muesli aren’t the only option for a healthy breakfast. 

Manifested through one thought, the idea came alive. ‘How can a cereal taste this good and be this healthy? That’s just surreal.’ 

Through naming and roll out into the wider brand world, the brief was simple; to make breakfast that little more playful and most importantly, keep it surreal.


 





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