DAYS — Joe Smith

DAYS Tomorrows favourite beer

Traditionally in the non-alc category, brands are defined by what they aren’t over what they are. The challenge here was to flip the narrative and position this as a drink for those who want to do more with their Days.

Positioning Days as the beer for those with a thirst for doing more and doing it well was front of mind. This was brought to life through creating a full brand world which drew inspiration from the possibility of pairing an active lifestyle with non-alc beer.

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